The Infinite Youth:
house

Time is now growing worldwide popularity of so-called a rain chains, which are much more beautiful option for accumulation rainwater than conventional gutters. Among the many original ideas for the house, they are quite ancient, their motherland is Japan.

Usual Chain, but Unusual Look

The rain chains are spread all over the world, presenting an opportunity for all people to use the unusual design of the usual things. Such chains rain — offer many opportunities for developing imagination and realization of creative ideas. It can be like a normal chain of traditional weaving, mounted directly below a roof of house.

Also, the accumulated rainwater can be used for watering house plants. Functional and beautiful rain chains will be real gem of country house and garden plot. They will help make the exterior of house as something incredible.

Simple mounting makes easy fixing to any system for effective rainwater accumulation. And sending the water directly into beautiful bowls, vessels, bright colorful barrels for water will be directly to the target.

The rain chain may consist of a variety elements in the form of funnels, bells, fish, tea cups and saucers, teapots, umbrellas, flowers, flowery different weaves, etc. Just look what a beauty!

VIA «Simple Chains Magic» by Jane Storm

If the theater begins with a hanger, but the house of course begins with a mailbox. As though that may be, the real mail never replace the Internet, all because this type of the communication is a kind symbol of USA, thus various type of mailbox and posts is the lifestyle for Americans because it stylish and laconically.

Many countries have tried to adopt the similar symbolism, but few have succeeded. Not inculcate the habit of every morning to check the mailbox, it"s hard work. An elementary part of given tradition exists in Great Britain, but this is a privilege of the aristocracy. It"s expensive pleasure, but mailboxes have luxury style with rather democratic price.

In third world countries (Russia, Africa, Asia) a function of the mail performs a big mailbox with a slot for letters, nothing unique — a simple steel box. This box will open once a week and letter go to the addressees. All the matter in the low literacy plus the post services, which work slowly than turtle.

The Postman

In terms of promotion the mail of USA to great symbolism, the «Postman» (directed by Kevin Costner) — was endowed with great strength. I strongly recommend to see this cult movie. Over 2.5 hours the hero of Kevin Costner will deliver messages to custom mailboxes of Post-apocalyptic States of America, for restore the National Post Service and for revival of civilization.

VIA «A Majesty of the Mailbox» by Jane Storm

Category: House, Garden & Pets
Agency: Scholz & Friends
Brand: The German Crafts
Advertising Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Director: Mathias Rebmann, Florian Schwalme
Copywriter: Marco Mueller
Art Director: Marc Ebenwaldner, Michael Johne
Photography: Markus Mueller
Design: Robert Gebhard
Account Managers: Benjamin Baader, Jana Baehr, Marissa Monath, Sven Weiche
Producer: Nelly Sedlanic

VIA «A Perfect Repairman» by Jane Storm

House cleaning is no longer in your hands.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Sant"Anna, Jorge Iervolino
Art Director: Renato Butori
Copywriter: Pedro Bullos
Photographer: Bruno Cals / Lab
Print production: Elaine Carvalho, Rodrigo Cassino, Flavio Zamboni
Account Managers: Valeria Ordonhez, Sandra Borges, Julia Altenhofen
Planners: Fernanda Flandoli, Joao Gabriel, Rafael Rossi
Media team: Gustavo Gaion, Gabriela Ben David

VIA «LG Hom-Bot Vacuum Cleaner» by Jane Storm

Bosch IXO. Reaches even the hardest places.

Advertising Agency: Manajans/JWT, Turkey;
Creative Director: Gürkan Çanakçı, Oktar Akın;
Creative Group Head: Burak Mağralı;
Art Director: Onur Ünal;
Copywriter: Burcu Tamer;
Photographer: Ozan Çakmak / F/2.8;
Retouch: Kerem Çakmak / F/2.8;
Group Account Director: Fulya Özarı;
Account Supervisor: Ece Özyurt;
Account Executive: Pelin Karagöz.

VIA «House for a Doll» by Jane Storm

The House for Fashion Dolls

Our challenge was to design an environment where all aspects of the lifestyle brand would live in harmony and complement each other — a living, breathing microcosm of the Barbie brand.

We set out to create an activity-driven brand experience grounded in Barbie’s heritage as a fashion doll, with broad ‘play’ appeal, and all connected by a ‘Barbie Passport’ that documents visitors’ experiences.

Designed as a true destination, the store’s retail offerings would be woven organically throughout the space, providing visitors an opportunity to take a memento of the experience home.

Engaged to concept and develop the first Barbie flagship store, our assignment was to solidify Barbie’s heritage as a fashion icon and, for the first time, bring all aspects of the Barbie brand together into one space.

Working closely with Mattel management, we defined the leading creative concept for the store, identified core creative partners, and provided constant direction throughout creative development. Prior to the design phase, we advised on store site location, concepted and tested activities, and designed key flagship identity elements — such as the façade treatment — that were used by all team members.

«House of Barbie»

Two ‘houses’ guide the final design of Barbie Shanghai. First, the plastic packaging that each Barbie arrives in subtly inspired the façade, which is comprised of two transparent layers. The pattern on the outer glass is reminiscent of the hearts and flowers on Barbie’s retail packaging, and the inner polycarbonate ‘bubbles’ are a stylised version of the blister-pak.

The inspirations for the flagship store’s second ‘house’ were the many iterations of Barbie’s own dollhouse. The potential for play and discovery associated with the dollhouse — imprinted in every girl’s memory — is enthusiastically embraced in this life-sized house of Barbie.

Barbie’s dream house has been enthusiastically embraced as a fashion and lifestyle destination. Over one million visitors — Barbie girls of all ages, along with their families — have explored the flagship store within its first year. Often, one young girl is accompanied on her Barbie adventure by both parents and two sets of grandparents.

Barbie Shanghai combines business, brand, entertainment, and lifestyle to create a global landmark in an increasingly important Chinese market.

VIA «The House of Barbie in Shanghai» by Jane Storm